Marketing & Communications

I’m pleased to be applying for the position of Marketing and Communications Specialist at EF Academy. With over 10 years of experience working in marketing, photography, communications and education, I am confident in my ability to fulfill this role. I am currently the Public Information Officer at Temple City Unified School District. Previously I was the Director of Marketing at a local high school, Alverno Heights Academy. Also, I created a photography company in 2013, working with a variety of clients and served as a Marketing Associate at AEG. In each of my previous positions, I helped create effective visual stories with photos and videos used for marketing campaigns, advertisements and website content. As a creator for the past 10 years, I developed brand strategy through visuals for a variety of clients in sports and entertainment. I love the global community that EF is home to and the wonderful programs that your school creates. It is truly a unique educational experience and I would love to help you share that with the world, through creative advertising, captivating graphics and engaging social media stories.

Responsible for Temple City Unified’s online presence, I create print and social media marketing campaigns, work hand in hand with the Superintendent and Board of Education to execute their goals and work closely with our numerous school sites and Principals. I take photos and videos to create engaging content as well as organize specialty content for campaigns. I am responsible for keeping our community informed and up to date on events as well as general updates. I work closely with the local Chamber of Commerce, business and the city council to integrate our school district into community happenings. I transmit district wide email communication, including any important information on behalf of the Board of Education. I am also responsible for creating press releases for news stories and communicating with local press/media outlets. I am responsible for editing and adding content to the website as well as to our student communication platforms. Being able to effectively communicate information is essential to fostering an active and empowered community - especially for your students who come from countries all over the world. I understand the inner workings of a school community, from activities to academics. I am a quick learner and familiar with a variety of software, website framework and new technologies. I am very familiar with creating decks and presentations for conferences, meetings and reviews. I am fluent in social media platforms, Adobe Photoshop, Adobe Premiere, Google applications, website editing, Constant Contact (email marketing platforms) and Canva (graphic design).

I would like to explore new avenues to highlight EF’s great programs and one-of-a-kind students. I love EF’s commitment individualized and immersive learning for the global community. It would be my priority to develop collaborative relationships with local service organizations, companies, and small businesses. For example, we can create a program to connect high school students with local companies to pursue their chosen career fields. As your Marketing and Communications Specialist, it will be my goal to share EF’s philosophy of personalized education for a global community.

I will work day in and day out to ensure EF’s mission and core values are threaded through the website, advertisements and all social media. I have some great ideas I would love to share with your team to further engage your community, increase visibility, continue to increase programming and spotlight why EF is such a one-of-a-kind school and community.